

NORTHWESTERN MUTUAL
THE LOYOLA PROJECT | 63 FOR 63 SCREENING SERIES
From 2022 - 2024, Northwestern Mutual was the Presenting Partner of a nationwide film tour called the "63 for 63 Screening Series” featuring THE LOYOLA PROJECT.
GOALS AND OBJECTIVES
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Screen the film at 63 different colleges and universities in honor of the '63 Loyola Ramblers, while providing a safe space for students and community members to have important conversations around race, equality, and social justice.
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Support the growth of relationships between campus leaders and local Northwestern Mutual branches.
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Amplify Northwestern Mutual's efforts across diversity, equity, and inclusion initiatives.
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Increase Northwestern Mutual's brand image.
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Create unique and memorable experiences.

WITHIN 30 DAYS,
ALL 63 SPOTS WERE BOOKED...
SO WE EXPANDED.
THE RESULTS
355
EVENTS
MORE THAN
1 MILLION
VIEWS DURING THE
CBS FINAL FOUR WEEKEND BROADCAST
$2.5
MILLION
IN PARTNERSHIP ROI
WAS GENERATED
OVER 100
THOUSAND
PEOPLE ENGAGED WITH CONTENT ACROSS SOCIAL MEDIA
NOTABLE MOMENTS
UNIVERSITY OF KANSAS
Over 1,400 in attendance with a special ceremony to honor Les Hunter, who moved to Kansas City after retiring from basketball.






NORTHWESTERN UNIVERSITY
Over 1,000 in attendance at a special screening inside the Welsh-Ryan Arena.

NCAA
Opened the NCAA's
2023 Diversity and
Inclusion Forum with a screening and speech from Lucas Williamson

