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NORTHWESTERN MUTUAL

THE LOYOLA PROJECT  |  63 FOR 63 SCREENING SERIES

From 2022 - 2024, Northwestern Mutual was the Presenting Partner of a nationwide film tour called the "63 for 63 Screening Series” featuring THE LOYOLA PROJECT. 

GOALS AND OBJECTIVES

  • Screen the film at 63 different colleges and universities in honor of the '63 Loyola Ramblers, while providing a safe space for students and community members to have important conversations around race, equality, and social justice.

  • Support the growth of relationships between campus leaders and local Northwestern Mutual branches.

  • Amplify Northwestern Mutual's efforts across diversity, equity, and inclusion initiatives.

  • Increase Northwestern Mutual's brand image.

  • Create unique and memorable experiences.

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WITHIN 30 DAYS,
ALL 63 SPOTS WERE BOOKED...
SO WE EXPANDED.

THE RESULTS

355

EVENTS

MORE THAN

1 MILLION

VIEWS DURING THE

CBS FINAL FOUR WEEKEND BROADCAST

$2.5

MILLION

IN PARTNERSHIP ROI

WAS GENERATED

OVER 100

THOUSAND

PEOPLE ENGAGED WITH CONTENT ACROSS SOCIAL MEDIA

57

STORIES WERE PUBLISHED ACROSS THE COUNTRY BY NATIONAL AND LOCAL NEWS OUTLETS, INCLUDING:

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NOTABLE MOMENTS

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LOYOLA UNIVERSITY
OF CHICAGO

Set the record for
largest documentary screening on a college campus with 4,200+ in attendance.

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UNIVERSITY OF KANSAS

Over 1,400 in attendance with a special ceremony to honor Les Hunter, who moved to Kansas City after retiring from basketball.

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NORTHWESTERN UNIVERSITY

Over 1,000 in attendance at a special screening inside the Welsh-Ryan Arena.

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NCAA

Opened the NCAA's
2023 Diversity and
Inclusion Forum with a screening and speech from Lucas Williamson

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WANT TO HOST AN EXPERIENCE?

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